Digital Manufacturing
ATS Global is an international manufacturing company that leads the transition of manufacturing into the digital era.
Client
ATS GlobalIndustry
ManufacturingChallenge
ATS Global needed a new branding for a specific department under their umbrella, which focused solely on digitizing the entire infrastructure of manufacturing companies.Naming Process
Our initial task was a deep dive into the market research and develop a new brand name that captured their brand vision while effortlessly reflecting their company mission. Considering SEO optimization, using the world DIGITAL was paramount, which we combined with a synonym of revolution, RISING. Together, they capture the edgy and modern spirit of the brand while energizing and inspiring the target audience to take action and join the digital revolution.Strategy
The ultimate intention of the client was to turn their 6 departments into individual yet connected companies. Rather than a Sub-Brands or House of Brands, our experts concluded that the Branded House concept was more suitable and this final decision gave direction to our design.Design
In order to create a sense of familiarity, we took the triangle cut-out of their old logo and created the letter A from 6 triangles, representing their 6 departments. Keeping the logo the same, we created a simple color-coding system that would differentiate the companies while keeping ATS on top of the hierarchy.Date
December 1, 2022
