IT Products & Services
Leogis is an IT brand that provides subscription based IT systems, products and services that simplify IT for workspaces.
Client
LeogisChallenge
The IT space is generally perceived as dark, dull or overwhelming. How do you make IT trendy? How do you create an IT brand and product that appeal to young generations and modern workspaces?Solution
We defied all IT clichés by creating a sunny, playful and fresh visual identity and developed the strategy on how the products make the customers feel - relieved and relaxed. Evoking a sense of "vacation" from the burden of IT, we built the marketing around the "hotel concierge" concept and created custom spaces and visuals that are light and inviting.Date
November 7, 2022
